Recursos e benefícios
- Founded in 1937 by Berkley Bedell with only $50.
- Started by crafting hand-tied fishing flies from home.
- Expanded operations from the family's basement to the local grocery store.
- Pioneered nylon-coated cables and innovative fishing lines.
- Introduced the breakthrough Trilene fishing line in 1959, loved by fishermen.
- Continued growth into fishing rods and soft plastic baits through the decades.