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Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
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Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
Unlevel the Playing Field reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs.
Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
Artigo n.º: 194987575

Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022

Artigo n.º: 194987575

STD 624750

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O que se Destaca

Game-Changing Insights
Delivers groundbreaking perspectives on PPC advertising that challenge traditional methods, ensuring marketers gain a competitive edge in their strategies and outcomes.
Expertise from Leaders
Written by industry experts, offering credible, actionable advice and proven techniques that empower professionals to improve their PPC performance effectively.
Comprehensive Strategies
Covers a range of PPC tactics that adapt to evolving trends, equipping advertisers with the tools needed to navigate complex digital marketing landscapes successfully.

Detalhes do produto

Shop Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022 online at a best price in São Tomé and Príncipe. 1544523343
Publisher Modern Marketing Masters
Publication date January 25, 2022
Language English
Print length 262 pages
ISBN-10 1544523343
ISBN-13 978-1544523347
Item Weight 1.03 pounds (470 grams)
Dimensions 5.5 x 0.75 x 8.5 inches (14 x 1.9 x 21.6 cm)

Quem Deverá Comprar?

Suitable For
  • PPC Professionals

    This book is ideal for PPC specialists seeking innovative strategies to enhance their advertising campaigns and effectiveness.

  • Marketing Students

    Students studying digital marketing will gain valuable insights into PPC trends and concepts crucial for their future careers.

  • Business Owners

    Entrepreneurs looking to optimize their ad spend and increase ROI will find actionable advice tailored to their needs.

Not Suitable For
  • Beginner Marketers

    Newcomers to marketing might find the concepts advanced, requiring prior knowledge to fully grasp the content presented.

  • General Readers

    Casual readers seeking entertainment may not appreciate the technical depth and focus on PPC marketing strategies in this book.

  • Non-Business Individuals

    Individuals not interested in PPC or advertising strategies will likely find the content irrelevant and uninspiring.

DESCRIÇÃO DO PRODUTO

Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022

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Perguntas e Respostas dos Clientes

  • pergunta: What is automation layering?

    Resposta: Automation layering combines human creativity with machine efficiency to optimize digital marketing strategies.
  • pergunta: Who is this book intended for?

    Resposta: It's aimed at both agencies and in-house marketers focused on e-commerce or lead generation.
  • pergunta: How can this book help improve my PPC campaigns?

    Resposta: It provides insights into differentiating your approach to increase sales and returns in a competitive market.

Intelligence & Semantics Editorial Review

**** "Unlevel the Playing Field: The Biggest Mindshift in PPC History" by Fred Vallaeys is a transformative read for both novice and seasoned digital marketers looking to navigate the evolving landscape of pay-per-click (PPC) advertising. Drawing from his extensive experience as a founding member of the Google AdWords platform, Vallaeys outlines the critical impact of AI and machine learning on Google Ads, presenting a compelling argument for the combination of human intuition with automation for optimal campaign performance. The book goes beyond just basic PPC training; it encourages readers to adopt a new mindset towards online advertising, emphasizing the importance of understanding the 'why' behind strategies, in addition to the 'what' and 'how.' The actionable insights provided are both practical and thought-provoking, catering specifically to professionals feeling the weight of automation in their marketing efforts. While Vallaeys stresses the necessity of professional guidance to steer automation systems towards success, some readers have expressed concern about his somewhat apologetic stance towards Google’s automation, hinting at potential vulnerabilities. Nevertheless, the book is lauded for its clarity and relevance, ensuring that readers are equipped to adapt and excel despite the rapid technological advancements in PPC advertising. Overall, "Unlevel the Playing Field" is highly recommended for anyone serious about mastering paid search. It serves as a guide to not only surviving but thriving in an industry increasingly dominated by automated processes. **

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Prós

  • Deep insights from an expert in PPC and Google Ads.
  • Combines human intuition with automation for better results.
  • Offers actionable strategies and tips for improving campaign performance.
  • Encourages a new mindset towards PPC advertising.
  • Thought-provoking and engaging read.

Contras

  • Some readers feel the author's approach is overly apologetic towards automation.

Histórico de preços do produto

Informação importante

  • Limitações: para produtos expedidos internacionalmente, tenha em atenção que qualquer garantia do fabricante pode não ser válida; opções de serviço do fabricante podem não estar disponíveis; manuais de produtos, instruções e avisos de segurança podem não estar nas línguas do país de destino; os produtos (e materiais que o acompanham) pode não ter sido concebido em conformidade com as normas, especificações e requisitos de rotulagem do país de destino; e os produtos podem não estar em conformidade com a voltagem e outras normas elétricas do país de destino (requerendo assim o uso de um adaptador ou conversor caso seja apropriado). O destinatário é responsável por garantir que o produto pode ser legalmente importado para o país de destino. Quando encomenda à Ubuy ou aos seus afiliados, o destinatário é o importador de registo e deve estar em conformidade com todas as leis e regulamentos do país de destino.
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STD 624750

Encomende já e receba por volta de Sábado, Julho 04

QTY:

Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

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Recursos e benefícios

  • Learn to stand out in a crowded digital marketing space.
  • Discover the power of automation layering in PPC.
  • Enhance campaign profitability through innovative strategies.
  • Suitable for both agencies and in-house marketers.
  • Focus on key areas: bidding, targeting, and messaging.
  • Transform ad platforms to work in your favor.