- Home Page /
- Books /
- Business & Money Books /
- Business Economics Books /
- Microeconomics /
- Principles of Behavioral Economics
Item #:
111079141
Principles of Behavioral Economics
Item #:
111079141
STD 1780894
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from US
0 ratings
Write a review
In stock
Imported from USA store
QTY:
Order now and get it around Thursday, July 30
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
Behavioral economics is not just a supplement to mainstream economics; it requires a total rethink and transformation of every area of economics.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.
What Stands Out
Insights into Decisions
Explores how psychological factors influence economic decisions, providing a deeper understanding of consumer behavior beyond traditional economics.
Practical Applications
Offers actionable strategies for businesses and policymakers to design better products and services that align with human behavior and cognitive biases.
Interdisciplinary Approach
Combines insights from psychology, sociology, and economics, enriching the analysis of market trends and consumer choices in complex environments.
Product Details
| Publisher | Cambridge University Press |
| Publication date | April 3, 2025 |
| Language | English |
| Print length | 700 pages |
| ISBN-10 | 1009422294 |
| ISBN-13 | 978-1009422291 |
| Item Weight | 3.26 pounds (1.48 kg) |
| Dimensions | 7.99 x 1.58 x 10 inches (20.3 x 4 x 25.4 cm) |
Who Should Buy?
-
Students of Economics
Ideal for students seeking to understand the psychological factors influencing economic decisions and behavior.
-
Business Professionals
Useful for marketers and managers aiming to apply behavioral insights to enhance customer engagement and decision-making.
-
Policy Makers
Beneficial for officials designing effective policies that consider actual human behavior rather than theoretical models.
-
Casual Readers
Not suitable for those looking for light reading or entertainment, as it's more academic and analytical.
Product Description
Principles of Behavioral Economics
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What are the core concepts of Behavioral Economics?
Answer: Behavioral Economics blends psychology with economic theory to understand how individuals make decisions. Key concepts include loss aversion, where people prefer to avoid losses rather than acquire equivalent gains, and mental accounting, which influences how people categorize and spend money. Understanding these principles can illuminate consumer behavior, making it particularly useful for marketers and economists. For instance, recognizing loss aversion can shape pricing strategies that emphasize what customers stand to lose if they don’t act. -
Question:
How does Behavioral Economics apply to consumer behavior?
Answer: Behavioral Economics influences consumer behavior by uncovering the underlying psychological factors at play in decision making. It reveals that consumers do not always act rationally; instead, they are influenced by emotions, social norms, and cognitive biases. Businesses can harness these insights to tailor marketing strategies that resonate more deeply with their audience, leading to better engagement and conversion rates. For example, leveraging scarcity tactics can encourage impulse purchases by instilling a sense of urgency. -
Question:
What role does heuristics play in Behavioral Economics?
Answer: Heuristics are mental shortcuts that simplify decision-making processes, often leading to biases in judgment. In Behavioral Economics, they play a critical role in how people evaluate options and make choices. Recognizing these heuristics can help businesses understand consumer preferences and predict purchase behaviors. For instance, when consumers use the availability heuristic, they might favor products that come to mind most easily, like those heavily advertised or frequently discussed in their social circles. -
Question:
What is nudging in the context of Behavioral Economics?
Answer: Nudging refers to subtly guiding individuals toward making better choices without restricting their freedom to choose. This is important in Behavioral Economics as it showcases how small changes in presentation or context can significantly influence behavior. Companies can implement nudges in product placement or marketing communication to encourage healthier or more sustainable purchasing decisions. For example, placing healthier snacks at eye level can nudge consumers towards better dietary choices. -
Question:
How can businesses utilize Behavioral Economics to improve marketing strategies?
Answer: Businesses can leverage Behavioral Economics to design marketing strategies that cater to the psychological drivers behind consumer decisions. By incorporating elements such as social proof, scarcity, or framing effects, they can create more compelling campaigns. For instance, showing customer testimonials can enhance credibility and influence purchasing decisions, as consumers are often swayed by the experiences of others. Implementing these insights can help craft messages that resonate and prompt action. -
Question:
Are there any behavioral biases that impact financial decision-making?
Answer: Yes, behavioral biases such as overconfidence, anchoring, and herd behavior significantly impact financial decision-making. Overconfidence can lead investors to underestimate risks, while anchoring bias might cause them to rely too heavily on the first piece of information encountered. Understanding these biases is crucial for financial advisors and investors alike, as they provide insight into how emotional and psychological factors can skew rational economic behavior, ultimately leading to misguided investment choices. -
Question:
How does loss aversion influence economic choices?
Answer: Loss aversion is the tendency for people to prefer avoiding losses over acquiring gains, which significantly influences economic choices. This principle explains why consumers may take fewer risks in investments or opt for products that promise security over those with potential but uncertain rewards. For businesses, acknowledging loss aversion can inform pricing strategies, promotions, and customer retention efforts. For example, making a limited-time discount sound like a way to 'save' rather than merely 'spend' can appeal to loss-averse customers. -
Question:
Can Behavioral Economics inform policy-making?
Answer: Absolutely, Behavioral Economics can significantly inform policy-making by providing insights into how people behave in real-world situations. By understanding the psychological factors that drive public choices, policymakers can craft interventions that promote positive behaviors, such as increased savings or better health practices. For instance, programs that automatically enroll employees in retirement savings accounts, with the option to opt-out, use nudging to enhance participation rates effectively. -
Question:
What are some real-world applications of Behavioral Economics?
Answer: Real-world applications of Behavioral Economics are abundant across various sectors, including marketing, finance, healthcare, and public policy. For example, many companies use price anchoring by displaying higher original prices next to sales prices to enhance perceived value. In healthcare, reminders and default settings for appointments can increase patient compliance. Such strategies show how understanding human psychology can lead to practical designs that improve decision-making and outcomes across different fields. -
Question:
Where can I buy Principles of Behavioral Economics in São Tomé and Príncipe?
Answer: You can purchase Principles of Behavioral Economics in São Tomé and Príncipe exclusively through Ubuy. Ubuy offers a wide selection and provides a seamless shopping experience for customers looking to explore this insightful book. By choosing Ubuy, you'll benefit from easy navigation and reliable customer service, ensuring you can find exactly what you need with convenience.
Microeconomics Editorial Review
No editorial reviews found
Customer Reviews & Ratings
1 customers ratings
-
5 Star
100%
-
4 Star
0%
-
3 Star
0%
-
2 Star
0%
-
1 Star
0%
Review this product
Share your thoughts with other customers
Platform Trust & Buyer Confidence
MT
Mohd
Verified buyer
“The product received very good packaging & safe…Thank You”
16 June 2026 · via Trustpilot
SJ
Shawati
Verified buyer
“Accurate delivery timing given”
16 June 2026 · via Trustpilot
YB
Youcef
Verified buyer
“Not madly expensive like I thought, and much quicker than promised.”
15 June 2026 · via Trustpilot
LM
Leila
Verified buyer
“Never dealt with Ubuy before, but everything worked out great. Seamless cross border purchasing and shipping. Thanks!”
6/7/2026 · via Trustpilot
KA
Kwame
Verified buyer
“The process was smooth, with clear communication and timelines. This was my 1st purchase and I am really impressed. I will definitely be coming back.”
12 June 2026 · via Trustpilot
Secure Checkout
Global Delivery
Easy Returns
Genuine Products
Product Price History
Important information
- Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
- Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.
STD 1780894
Order now and get it around Thursday, July 30
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
Features & Benefits
- Comprehensive introduction to behavioral economics.
- Integrates insights from psychology, sociology, and neuroscience.
- Emphasizes empirical evidence to support economic principles.
- Utilizes various data sources including observational and neuroeconomic data.
- Highlights the link between theoretical and empirical economics.
- Challenges traditional economic models for a deeper understanding.
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.