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Item #:
7615903
Marketing: An Introduction
Item #:
7615903
STD 6225000
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Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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What Stands Out
Comprehensive Overview
Covers fundamental marketing concepts, providing a solid foundation for newcomers. Ideal for students and professionals seeking to understand marketing principles and applications in various business contexts.
Real-World Examples
Incorporates case studies and practical examples to illustrate key marketing strategies. Engages readers by connecting theory to actual market scenarios, enhancing learning and retention.
Accessible Language
Written in clear, straightforward language, making complex ideas easy to grasp. Perfect for anyone looking to demystify marketing and apply concepts effectively in their own initiatives.
Product Details
- NOTE: Access Code is NOT INCLUDED NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.Used books, rentals, and purchases made outside of PearsonIf purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.For undergraduate courses on the Principles of Marketing.This package includes MyMarketingLab™An Introduction to the World of Marketing Using a Proven, Practical, and Engaging ApproachMarketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices.Personalize Learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card PackagePackage consists of:013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
| Publisher | Pearson |
| Publication date | February 1, 2016 |
| Edition | 13th |
| Language | English |
| Print length | 672 pages |
| ISBN-10 | 013413219X |
| ISBN-13 | 978-0134132198 |
| Item Weight | 2.75 pounds (1.25 kg) |
| Dimensions | 8.6 x 1.2 x 10.9 inches (21.8 x 3 x 27.7 cm) |
Product Description
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Customer Questions & Answers
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Question:
Is the access code included with the book?
Answer: No, the access code is not included. -
Question:
What should I do before purchasing?
Answer: Check with your instructor to ensure you select the correct ISBN. -
Question:
Can I use this textbook for different courses?
Answer: This textbook is specifically designed for undergraduate courses on the Principles of Marketing.
Marketing Editorial Review
Marketing: An Introduction is a comprehensive textbook published by Pearson on February 1, 2016, in its 13th edition, providing an extensive insight into marketing principles and practices over 672 pages. With a balanced mix of theory and real-world applications, this book is praised for its clear language and engaging style, making complex concepts accessible. The dimensions of the book are 8.6 x 1.2 x 10.9 inches, and it weighs 2.75 pounds, making it a sturdy yet portable resource for both students and professionals. Readers appreciate its structured approach and practical examples that enhance understanding.
Customer Reviews & Ratings
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Pros
- Comprehensive coverage of marketing concepts
- Clear and engaging writing style
- Real-world applications included
- Well-structured for easy learning
- Sturdy print quality for durability
Cons
- A bit heavy for carrying around frequently.
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STD 6225000
Order now and get it around Friday, October 02
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Only 2 items left in stock.
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Features & Benefits
- Learn effective marketing strategies focused on customer value.
- Includes real-world examples to make concepts relatable.
- Covers the latest trends including online and digital marketing.
- Integrates MyMarketingLab to personalize and enhance learning.
- Perfect for undergraduate students studying marketing principles.
- Engaging design ensures a total learning package.
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