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Graphic Design: The New Basics
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Graphic Design: The New Basics
A foundational graphic design book for students, filled with essential concepts and visual demonstrations.
Graphic Design: The New Basics
Item #: 419094

Graphic Design: The New Basics

88% of respondents would recommend this to a friend

Item #: 419094

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A foundational graphic design book for students, filled with essential concepts and visual demonstrations.
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What Stands Out

Revised Content
This edition presents updated theories and techniques, ensuring users access the latest trends and perspectives in graphic design for enhanced creativity and effective communication skills.
Expanded Resources
Offers an extensive collection of examples and exercises that cater to beginners and experienced designers alike, fostering practical skills and deeper understanding of design principles.
User-Friendly Design
Structured for ease of use, the layout presents information engagingly and accessibly, making complex concepts easier to grasp for learners of all levels, enhancing their design journey.

Product Details

Shop Graphic Design: The New Basics online at a best price in São Tomé and Príncipe. 161689332X
  • Revised and updated edition of the highly regarded introduction to graphic design by Ellen Lupton and Jennifer Cole Phillips.
  • Covers foundational concepts of visual language, suitable for students and professionals.
  • Topics include color, texture, rhythm, balance, hierarchy, layers, and grids.
  • New chapters on visualizing data, typography, modes of representation, and Gestalt principles.
  • Features 16 new pages of student and professional work, making it a favorite in graphic design programs.
  • An essential beginner's guide to graphic design, authored by accomplished designers and educators.
Publisher Princeton Architectural Press
Publication date July 14, 2015
Edition 2nd
Language English
Print length 264 pages
ISBN-10 9781616893323
ISBN-13 978-1616893323
Item Weight 1.78 pounds (810 grams)
Dimensions 8.25 x 0.75 x 9 inches (21 x 1.9 x 22.9 cm)

Who Should Buy?

Suitable For
  • Aspiring Designers

    Beginners in graphic design will find foundational concepts and visual strategies explained clearly and comprehensively.

  • Design Educators

    Teachers can use this book as a core resource to introduce key design concepts in classrooms effectively.

  • Creative Professionals

    Professionals seeking to refresh their design knowledge will benefit from this updated and expanded edition's insights.

Not Suitable For
  • Advanced Designers

    Experienced graphic designers may find the content too basic and lacking in advanced techniques and strategies.

Product Description

Graphic Design: The New Basics

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Customer Questions & Answers

  • Question: What is the primary focus of 'Graphic Design: The New Basics'?

    Answer: 'Graphic Design: The New Basics' primarily focuses on foundational principles of graphic design, including form, color, space, and typography. The book is structured to guide both beginners and seasoned designers through essential concepts that underpin effective graphic communication. With illustrated examples and practical exercises, it emphasizes how these basics are utilized in real-world projects, making it an excellent resource for anyone looking to enhance their design skills.
  • Question: Who is the author of 'Graphic Design: The New Basics'?

    Answer: The book is authored by Ellen Lupton and Jennifer Cole Phillips, who are renowned figures in the field of graphic design. Ellen Lupton, a designer and educator, is known for her insightful contributions to design theory and criticism, while Jennifer Cole Phillips brings a wealth of practical experience to the instructional content. Their combined expertise ensures that readers receive a well-rounded and informed perspective on modern graphic design.
  • Question: Is 'Graphic Design: The New Basics' suitable for beginners?

    Answer: Yes, 'Graphic Design: The New Basics' is highly suitable for beginners. The book breaks down complex design concepts into digestible segments, making it accessible for those new to the field. Through engaging visuals and clear explanations, readers can grasp essential tools and techniques. The workbook-style format also allows for practical application, enabling novices to practice and reinforce their understanding as they learn.
  • Question: Are there any exercises included in the book?

    Answer: 'Graphic Design: The New Basics' includes various exercises aimed at reinforcing the concepts discussed throughout the chapters. These practical assignments encourage readers to apply theoretical knowledge to real-life scenarios. By engaging in these tasks, readers can develop their creative thinking and design skills effectively, making it a hands-on learning experience.
  • Question: Can 'Graphic Design: The New Basics' be used in an academic setting?

    Answer: Absolutely, 'Graphic Design: The New Basics' serves as an excellent textbook for academic courses in graphic design. Its structured approach, combined with clear learning objectives and exercises, makes it ideal for classroom settings. Instructors can utilize it to facilitate discussions and workshops, thus nurturing an interactive learning environment that enhances students' understanding of design principles.
  • Question: What design elements does the book cover?

    Answer: 'Graphic Design: The New Basics' covers crucial design elements such as color theory, typography, layout, and visual hierarchy. Each section delves into how these elements interact and contribute to effective design. By understanding these concepts in detail, readers can create compelling and aesthetically pleasing designs that effectively communicate their intended messages.
  • Question: How does this book compare to other graphic design books?

    Answer: 'Graphic Design: The New Basics' stands out due to its focus on foundational concepts, its visual approach, and its practical exercises. Unlike many textbooks that may focus heavily on theory, this book emphasizes hands-on learning. This balance of theory and practice sets it apart, making it a valuable resource for both aspiring designers and established professionals wanting to revisit core principles.
  • Question: Is any prior design experience required to benefit from this book?

    Answer: No prior design experience is required to benefit from 'Graphic Design: The New Basics.' It is tailored to cater to individuals at all levels, providing a solid grounding for beginners while still offering insights for those with some experience. The comprehensive explanations and practical activities ensure that everyone can enhance their graphic design knowledge and skills, regardless of their background.
  • Question: What is the format of 'Graphic Design: The New Basics'?

    Answer: 'Graphic Design: The New Basics' is available in both print and digital formats. The print version features high-quality images and layouts, allowing for an immersive reading experience. The digital version, on the other hand, offers flexibility for readers who prefer electronic formats. Both formats maintain the book’s engaging design and practical resources, making it convenient for various learning styles.
  • Question: Where can I buy 'Graphic Design: The New Basics' in São Tomé and Príncipe?

    Answer: You can purchase 'Graphic Design: The New Basics' from Ubuy in São Tomé and Príncipe. Ubuy is a reliable e-commerce platform that offers a wide range of books, including key titles in the graphic design genre. With Ubuy, you can easily navigate through various editions and formats to find the perfect version that suits your needs.

Techniques Editorial Review

Graphic Design: The New Basics is an essential guide published by Princeton Architectural Press that was released on July 14, 2015. This 2nd edition compiles crucial concepts and contemporary approaches to graphic design, making it a valuable asset for both new and experienced designers. With 264 pages filled with insightful ideas, this book covers foundational elements in design theory, which aids readers in understanding visual communication effectively. The dimensions of 8.25 x 0.75 x 9 inches make it a perfect fit for any design library, ensuring that it is both portable and accessible for study. Readers appreciate the clear explanations and practical examples that enhance their design skills, demonstrating the book's relevance in today’s fast-evolving design landscape.

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Pros

  • Comprehensive insights into design fundamentals
  • Practical examples enhance learning experience
  • Portable size for easy reference
  • High-quality publication by a reputable press
  • Suitable for both beginners and experienced designers

Cons

  • A few concepts may feel outdated to some

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Features & Benefits

  • Updated second edition includes essential graphic design concepts.
  • Explains key elements of visual language for all design projects.
  • Covers topics like color, texture, balance, hierarchy, and grids.
  • Features new chapters on typography, data visualization, and more.
  • Includes practical examples from students and professionals.
  • Recommended for beginners and a favorite in design programs.

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