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The Elf on the Shelf Claus Couture Collection Totally Tubular Snow Set
US Store
The Elf on the Shelf

The Elf on the Shelf Claus Couture Collection Totally Tubular Snow Set
4.6

1k+ bought

STD 733475

The Elf on the Shelf A Christmas Tradition Limited 20th Anniversary Edition Box Set - Posable Boy Scout Elf with Blue Eyes, New Edition Storybook and Keepsake with Collectible Pajama Set and Ornament
US Store
The Elf on the Shelf

The Elf on the Shelf A Christmas Tradition Limited 20th Anniversary Edition Box Set ...
4.9

1k+ bought

STD 1619200

The Elf on The Shelf A Christmas Tradition with Blue Eyed Girl North Pole Pixie-Elf Box Set Plus Bonus an Elf Story DVD [Multi-Item Bundle]
US Store
The Elf on the Shelf

The Elf on The Shelf A Christmas Tradition with Blue Eyed Girl North Pole Pixie-Elf ...
4.7

300+ bought

STD 1253200

The Elf on the Shelf PJ and Baker Set - Itty Bitty Baker with Spatula, Apron, Mixing Bowl, Cookie Trays and Donut PJ Set - 8 Piece Value Multipack
US Store
The Elf on the Shelf

The Elf on the Shelf PJ and Baker Set - Itty Bitty Baker with Spatula, Apron, ...
4.2

200+ bought

STD 885975

The The Elf on The Shelf UNA TradiciAn NavideAa Spanish Language Book & Blue-Eyed Boy Scout Elf
US Store
The Elf on the Shelf

The The Elf on The Shelf UNA TradiciAn NavideAa Spanish Language Book & Blue-Eyed ...
4.8

200+ bought

STD 1190975

6% OFF
The Elf on the Shelf MagiFreezTM Rainbow Snow Pixie
US Store
The Elf on the Shelf

The Elf on the Shelf MagiFreezTM Rainbow Snow Pixie
4.6

100+ bought

STD 490700 519975

The Elf on the Shelf Extraordinary Noorah - Santas Magical Arctic Fox Book - Beautifully Illustrated 32-Page Storybook - Christmas Book for Kids of All Ages
US Store
The Elf on the Shelf

The Elf on the Shelf Extraordinary Noorah - Santas Magical Arctic Fox Book - ...
4.8

100+ bought

STD 580975

The Elf on the Shelf Box Set with Elf Dark Tone Girl, Storybook and Claus Couture Collection Candy Cane Classic Dress Accessory [Multi-Item Bundle]
US Store
The Elf on the Shelf

The Elf on the Shelf Box Set with Elf Dark Tone Girl, Storybook and Claus Couture ...
4.4

100+ bought

STD 1405700

The Elf on the Shelf Claus Couture Collection Festive Fun T-Shirt Set - Set of 3 Elf-Size Tees with Gingerbread, Hot Cocoa and Donut Designs - Scout Elf Not Included
US Store
The Elf on the Shelf

The Elf on the Shelf Claus Couture Collection Festive Fun T-Shirt Set - Set of 3 ...
4.5

100+ bought

STD 620325

The Elf on the Shelf Box Set North Pole Blue-Eyed Boy Light Tone Elf with Book AND "An Elfs Story" DVD 2 item BUNDLE
US Store
The Elf on the Shelf

The Elf on the Shelf Box Set North Pole Blue-Eyed Boy Light Tone Elf with Book AND ...
4.8

100+ bought

STD 1381600

The Elf on the Shelf - Boy with Brown Eyes with New! Polar PropsTM Pickleball Play Pack
US Store
The Elf on the Shelf

The Elf on the Shelf - Boy with Brown Eyes with New! Polar PropsTM Pickleball Play ...
5

100+ bought

STD 1344700

The Elf on the Shelf Frost Pips Mini Blooms Elf Baby Girl with Blue Eyes - Includes Frost Flower Cradle - for Ages 3 Years and Above
US Store
The Elf on the Shelf

The Elf on the Shelf Frost Pips Mini Blooms Elf Baby Girl with Blue Eyes - Includes ...
4.8

100+ bought

STD 624600

The Elf on the Shelf Elf Mates Toy Maker with Blonde Hair Enchanted Forest Edition Doll with Scarf and Earmuffs Champion of Kindness for Ages 3+.
US Store
The Elf on the Shelf

The Elf on the Shelf Elf Mates Toy Maker with Blonde Hair Enchanted Forest Edition ...
4.7

100+ bought

STD 428175

Elf on the Shelf A Christmas Tradition blue-eyed boy
US Store
The Elf on the Shelf

Elf on the Shelf A Christmas Tradition blue-eyed boy
4.8

100+ bought

STD 750250

11% OFF
The Elf on the Shelf Elf Mates Cobbler with Red Hair Enchanted Forest Edition Doll with Scarf and Earmuffs Champion of Kindness for Ages 3+.
US Store
The Elf on the Shelf

The Elf on the Shelf Elf Mates Cobbler with Red Hair Enchanted Forest Edition Doll ...
4.8

100+ bought

STD 428175 481250

19% OFF
The Elf on the Shelf Carrier Bundle - 20th Anniversary Carrier, Sweet Treat Tees, and Elf Mates Shirts
US Store
The Elf on the Shelf

The Elf on the Shelf Carrier Bundle - 20th Anniversary Carrier, Sweet Treat Tees, ...
5

100+ bought

STD 1343475 1648475

The Elf on the Shelf A Christmas Tradition Brown-Eyed boy Scout elf EOTBOYD
US Store
The Elf on the Shelf

The Elf on the Shelf A Christmas Tradition Brown-Eyed boy Scout elf EOTBOYD
4.8

100+ bought

STD 1190975

31% OFF
Elf on The Shelf EPSB Pets A St. Bernard Tradition Plush
US Store
The Elf on the Shelf

Elf on The Shelf EPSB Pets A St. Bernard Tradition Plush
4.8

50+ bought

STD 652650 946975

6% OFF
The Elf on the Shelf Pets A Reindeer Tradition Plush with Storybook
US Store
The Elf on the Shelf

The Elf on the Shelf Pets A Reindeer Tradition Plush with Storybook
4.7

50+ bought

STD 890150 946975

Elf On The Shelf Box Set with Scout Elf Boy Brown Eyed and Stand-N-Scoot Elves at Play Accessory Multi-Item Bundle
US Store
The Elf on the Shelf

Elf On The Shelf Box Set with Scout Elf Boy Brown Eyed and Stand-N-Scoot Elves at ...
4.6

50+ bought

STD 1741200

11% OFF
The Elf on the Shelf MagiFreez Swish and Sleigh Snowboard Set - Snowboard Elf Standing Pants and Gear - Scout Elf Not Included
US Store
The Elf on the Shelf

The Elf on the Shelf MagiFreez Swish and Sleigh Snowboard Set - Snowboard Elf ...
4.8

50+ bought

STD 460500 519975

The Elf on the Shelf - Boy with Blue Eyes with New! Polar PropsTM Pickleball Play Pack
US Store
The Elf on the Shelf

The Elf on the Shelf - Boy with Blue Eyes with New! Polar PropsTM Pickleball Play ...
5

50+ bought

STD 1036950

The Elf on the Shelf Elf Pets Arctic Fox with A Fox Cubs Christmas Tale DVD
US Store
The Elf on the Shelf

The Elf on the Shelf Elf Pets Arctic Fox with A Fox Cubs Christmas Tale DVD
4.8

50+ bought

STD 1466700

The Elf on the Shelf Claus Couture Collection Tiny Tinsel Dress - Dazzling Vintage Elf Dress - Scout Elf Not Included
US Store
The Elf on the Shelf

The Elf on the Shelf Claus Couture Collection Tiny Tinsel Dress - Dazzling Vintage ...
4.5

50+ bought

STD 458975

10% OFF
The Elf on the Shelf Claus Couture Collection Yeti Hoodie Set Cozy Yeti-Themed Elf Outfit with Character Hoodie and Sculpted Slippers Inspired by SnoBiggie Scout Elf Not Included
US Store
The Elf on the Shelf

The Elf on the Shelf Claus Couture Collection Yeti Hoodie Set Cozy Yeti-Themed Elf ...
4.8

50+ bought

STD 643200 713050

The Elf on the Shelf Plushee Pals - 17-inch Scout Elf Plush Toys Blue Eyed Boy- Huggable and Lovable Stuffed Elf Plush
US Store
The Elf on the Shelf

The Elf on the Shelf Plushee Pals - 17-inch Scout Elf Plush Toys Blue Eyed Boy- ...
4.8

50+ bought

STD 734700

The Elf on the Shelf Claus Couture Cookie PJs
US Store
The Elf on the Shelf

The Elf on the Shelf Claus Couture Cookie PJs
4.8

50+ bought

STD 673700

8% OFF
The Elf on the Shelf Ornament Collection - 5 Collectible Hang-or-Play Figures - with 2 New North Pole Pals - for Ages 3 Years and Above
US Store
The Elf on the Shelf

The Elf on the Shelf Ornament Collection - 5 Collectible Hang-or-Play Figures - ...
4.7

50+ bought

STD 534300 580975

Elf Pets A Saint Bernard Tradition- Includes Beautifully Illustrated Hardbound Storybook, Huggable Elf Pet St. Bernard Stuffed Animal with Barrel Charm and Official Adoption Certificate
US Store
The Elf on the Shelf

Elf Pets A Saint Bernard Tradition- Includes Beautifully Illustrated Hardbound ...
4.8

50+ bought

STD 874075

Elf Pets A Reindeer Tradition - Includes Beautifully Illustrated Hardbound Storybook, Huggable Reindeer Stuffed Animal with Golden Heart Charm and Official Adoption Certificate for 3-11 Years
US Store
The Elf on the Shelf

Elf Pets A Reindeer Tradition - Includes Beautifully Illustrated Hardbound ...
4.8

50+ bought

STD 917700

The Elf on the Shelf Scout Elf Carrier The Official Carrier from the North Pole for Scout Elf Family Adventures - Scout Elf Not Included
US Store
The Elf on the Shelf

The Elf on the Shelf Scout Elf Carrier The Official Carrier from the North Pole for ...
4.5

50+ bought

STD 519975

The Elf on the Shelf Frost Pips Mini Blooms Elf Baby Boy with Blue Eyes - Includes Frost Flower Cradle - for Ages 3 Years and Above
US Store
The Elf on the Shelf

The Elf on the Shelf Frost Pips Mini Blooms Elf Baby Boy with Blue Eyes - Includes ...
4.9

50+ bought

STD 429075

The Elf on the Shelf Elf Mates Chef with Brown Hair Enchanted Forest Edition Doll with Scarf and Earmuffs Champion of Kindness for Ages 3+
US Store
The Elf on the Shelf

The Elf on the Shelf Elf Mates Chef with Brown Hair Enchanted Forest Edition Doll ...
4.9

50+ bought

STD 428175

The Elf On The Shelf Claus Couture Collection Pink Peppermint Party Dress Accessory - Scout Elf NOT Included
US Store
The Elf on the Shelf

The Elf On The Shelf Claus Couture Collection Pink Peppermint Party Dress Accessory ...
4.4

50+ bought

STD 704200

The Elf on the Shelf Polar Props North Pole Pitch Kit - 11-in-1 Elf Props and Accessories for Easy Sporty Soccer Elf Scenes - Scout Elf Not Included
US Store
The Elf on the Shelf

The Elf on the Shelf Polar Props North Pole Pitch Kit - 11-in-1 Elf Props and ...
4.6

50+ bought

STD 627325

Elf Pets an Arctic Fox Tradition - Huggable Elf Pet Arctic Fox Stuffed Animal - Includes Beautifully Illustrated Hardbound Storybook, Mini Snow Globe Charm and Official Adoption Certificate.
US Store
The Elf on the Shelf

Elf Pets an Arctic Fox Tradition - Huggable Elf Pet Arctic Fox Stuffed Animal - ...
4.8

50+ bought

STD 1063175

The Elf on the Shelf Brown Eyed Boy with Magifreeze Swish and Sleigh Snowboard Set
US Store
The Elf on the Shelf

The Elf on the Shelf Brown Eyed Boy with Magifreeze Swish and Sleigh Snowboard Set
4.7

50+ bought

STD 1344700

The Elf on The Shelf A Christmas Tradition - Girl Scout Elf with Brown Eyes - Includes Artfully Illustrated Storybook, Keepsake Box and Official Adoption Certificate
US Store
The Elf on the Shelf

The Elf on The Shelf A Christmas Tradition - Girl Scout Elf with Brown Eyes - ...
4.7

50+ bought

STD 978700

The Elf on the Shelf Travel Set Scout Elf Carrier and Plushee Pal Mini Clip-On Boy Light
US Store
The Elf on the Shelf

The Elf on the Shelf Travel Set Scout Elf Carrier and Plushee Pal Mini Clip-On Boy ...
4

50+ bought

STD 1051275

The Elf on the Shelf Elf Door Kit - The Magical Elf Portal Door for Santas Helpers - Includes 4 Door Designs to The Enchanted North Pole Regions - Scout Elf Not Included
US Store
The Elf on the Shelf

The Elf on the Shelf Elf Door Kit - The Magical Elf Portal Door for Santas Helpers ...
4.6

50+ bought

STD 458975

The Elf on The Shelf Activity Bundle Scout Elves at Play Tools and Tips Kit, and Santas North Pole Friends Activity Book
US Store
The Elf on the Shelf

The Elf on The Shelf Activity Bundle Scout Elves at Play Tools and Tips Kit, and ...
4.2

50+ bought

STD 1192200

23% OFF
The Elf on the Shelf A Christmas Tradition - Boy Scout Elf with Brown Eyes - Includes Artfully Illustrated Storybook, Keepsake Box and Official Adoption Certificate
US Store
The Elf on the Shelf

The Elf on the Shelf A Christmas Tradition - Boy Scout Elf with Brown Eyes - ...
4.8

50+ bought

STD 917700 1189750

The Elf on the Shelf Kit Boy Scout Elf with Blue Eyes, Peppermint Plane Ride and Glide and Go Christmas Elf Adventure Kit
US Store
The Elf on the Shelf

The Elf on the Shelf Kit Boy Scout Elf with Blue Eyes, Peppermint Plane Ride and ...
4.8

50+ bought

STD 1314500

The Elf on the Shelf Claus Couture Ice Cream Party Dress Accessory for your Scout Elf - Ice Cream Cone Inspired Dress & Bodice - Scout Elf NOT Included
US Store
The Elf on the Shelf

The Elf on the Shelf Claus Couture Ice Cream Party Dress Accessory for your Scout ...
4.7

STD 637100

The Elf on the Shelf Action Figure Play Pack Flight Edition
US Store
The Elf on the Shelf

The Elf on the Shelf Action Figure Play Pack Flight Edition
5

STD 885975

The Elf on the Shelf Claus Couture Suitcase Duo Sweet Treats Pack and Christmas T-Shirt Party Pack
US Store
The Elf on the Shelf

The Elf on the Shelf Claus Couture Suitcase Duo Sweet Treats Pack and Christmas ...
5

STD 733475

Elf on The Shelf Merry Minis Series 4 16ct.
US Store
The Elf on the Shelf

Elf on The Shelf Merry Minis Series 4 16ct.
5

STD 2258475

The Elf on the Shelf Elf Pets Mini Mystery Set of 16
US Store
The Elf on the Shelf

The Elf on the Shelf Elf Pets Mini Mystery Set of 16
4

STD 1798850

Explore About Elf on the Shelf & Its Products

The Elf on the Shelf is an American Christmas tradition that features a children's picture book, written by Carol Aebersold and her daughter Chanda Bell, and an accompanying pixie-elf doll. The story describes how Santa Claus knows who is naughty and nice and how the elf helps him keep track of childrenu2019s behavior.

- The idea for The Elf on the shelf was conceived in 2004 by Carol Aebersold and her daughter Chanda Bell.

- The first book in the series, The Elf on the Shelf: A Christmas Tradition, was self-published in 2005.

- In 2007, The Elf on the Shelf was picked up by a major book distributor, and by the end of the year, it had become a bestseller.

- In 2011, an animated television special of the book aired on CBS.

- In recent years, the brand has expanded to include clothing, accessories, decorations, and games.

- It has been estimated that over 11 million elves have been sold worldwide since the concept's inception.

Brands Similar to Elf on the Shelf

Reindeer in Here

Reindeer in Here is a plush toy and children's book that emphasizes kindness and acceptance rather than behavior monitoring. It was created by Adam Reed in 2017 and has since gained popularity as an alternative to The Elf on the Shelf.

The Kindness Elves

The Kindness Elves is a brand created by Anna Ranson in 2013 that emphasizes the importance of kindness and generosity, as opposed to behavior monitoring. The brand includes a line of dolls, story books, and accessories that encourage children to perform acts of kindness.

Top Trending & High Rated Products of Elf on the Shelf

The Elf on the Shelf: A Christmas Tradition Book

The original children's book that tells the story of the Elf on the Shelf and includes an accompanying doll.

The Elf on the Shelf Doll

A pixie-elf doll that accompanies the book and is used to monitor children's behavior and report back to Santa Claus.

Elf on the Shelf Pets

A line of plush pets, including a reindeer, arctic fox, and Saint Bernard, that can be added to the Elf on the Shelf tradition.

Common Questions Asked by Customers About Elf on the Shelf & Its Products

What is the Elf on the Shelf tradition?

The Elf on the Shelf is a Christmas tradition that involves a children's book and an accompanying pixie-elf doll. The tradition involves placing the elf in a different location each night, where it acts as Santa's scout and monitors children's behavior in the run-up to Christmas.

How do I introduce the Elf on the Shelf to my child?

The best way to introduce the Elf on the Shelf tradition to your child is to first read the book together and explain the concept. You can then encourage your child to give the elf a name and explain that the elf will be watching their behavior leading up to Christmas.

What happens if my child touches the Elf?

According to the Elf on the Shelf tradition, if a child touches the elf, its magic may disappear and it may not be able to fly to the North Pole to report to Santa Claus. Parents can explain to their child that touching the elf is not allowed and can result in the elf losing its magic.

Can I buy accessories for my Elf on the Shelf?

Yes, there are a variety of accessories available for the Elf on the Shelf, including clothing, furniture, and props such as a tiny laptop or a mini hot air balloon.

When should the Elf on the Shelf appear and disappear?

The Elf on the Shelf tradition typically begins on December 1st and lasts until Christmas Eve. The elf appears each morning in a different location, having returned from the North Pole, and disappears each night to report to Santa Claus.